Gameday LookBook

While attending the University of Georgia I learned that there is no better place to find the latest in fashion than at game day tailgate. The women of SEC schools throw together the most creative and stylish outfits they can within the confines of their school colors: in this case, red, black and white. I designed this look book to capture the fashion trends at UGA in the fall of 2020. I set up the studio lighting, took the photos, and did all the editing myself. I combined lively photos with clean graphics to give this project a youthful editorial feel. This look book tells the story of women’s fashion through the game day lens with a graphic layout that adds both visual interest and professionalism.